What a great marketing opportunity:

There have been several recent studies published showing that people who travel for vacations live longer. The Europeans have it right-according to a Finish study, Male business executives who took vacations of 3 weeks or longer had a 37% lower mortality rate. This is attributed to lowering stress factors.

A just released Australian study had similar findings and apparently there have been a number of long term studies that support destressing type of travel supports a healthy lifestyle, business travel helps create an unhealthy life style.

Paraphrasing Startrek's Spoc:

"Live long by travel"

Should become your new marketing campaign